Reach New York City where it reads
New York City Wave is the health, wealth and lifestyle publication for the five boroughs. Your brand runs inside the site itself, beside the local stories readers came for.
A publication that is only local
New York City Wave launched in October 2026. We will publish audience figures here once we have a full month measured, and we will never round them up.
Six ways in front of them
The website
newyorkcitywave.com, free to read with no paywall.
The apps
New York City Wave for iPhone and Android, free on the App Store and Google Play.
The Weekly Wave
Our newsletter, in readers’ inboxes every Friday.
Social
Posts on Instagram, Facebook, LinkedIn and X.
The calendar
Local events across the five boroughs, open to submissions.
Neighborhood pages
A page for each of 52 neighborhoods, with its own stories and events.
New York City Wave, on iPhone and Android
Native apps for iPhone and Android, on the App Store and Google Play: the day's stories, the events calendar and a page for every neighborhood, free.
Built into the page, not bolted on
Every placement is served by newyorkcitywave.com itself. Your creative loads with the page and sits inside the reading experience. Here is how the positions look on the page.
Two artwork sizes cover every position. Placements rotate, so one buy appears across many pages instead of being fixed to one.
Pick your presence
One square
A 1:1 card inside the article grids readers browse, the sponsor rows and the side rail.
- Homepage, category and archive grids
- Desktop and mobile, one creative
- Real impression and click counts
A banner and a square
The banner runs in every wide position and the square in every square one, so you appear in both.
- Under the lead story, inside articles, above the footer
- Wide and square positions in one campaign
- Real impression and click counts
Your story, told properly
A full feature written with you, in the same format as our editorial and always labeled as sponsored. It keeps its own URL and stays in the archive after the campaign ends.
- Written with our team, approved by you
- Clearly labeled, which readers trust
- A permanent home in the archive
The Weekly Wave
Sponsor the Friday newsletter readers asked to receive.
Neighborhood pages
Be the business readers see on the page for the neighborhood you serve.
Listings
A standing spot in the business directory, the marketplace or on the events calendar.
Rates on request. Ask about pairing placements with a sponsored article.
Two sizes. That's it.
Homepage, above and inside articles, section, neighborhood and listing tops, above the footer
3:1Article grids, sponsor rows, the side rail, after forms
1:1Keep the top-left corner clear for the small Sponsored label. No artwork? We will design the creative with you, and you approve it before it runs.
- 1Tell us who you want to reach and when.
- 2Send artwork, or we design it with you.
- 3You approve it, and it goes live within a few business days.
- 4Get real impressions and clicks, from our own ad system.
Before you buy
How quickly can a campaign start?
Usually within a few business days. Once your creative is approved it goes straight into the live rotation. Sponsored articles take a little longer since we write them with you.
What reporting do I get?
Real numbers from our own ad system: actual impressions served and actual clicks recorded on newyorkcitywave.com. No third-party trackers and no modeled estimates.
Can you make the ad for me?
Yes. Send your logo and the essentials and we will design the placement with you. You approve everything before it runs.
Is sponsored content labeled?
Always. Every ad carries a Sponsored label and every sponsored article says so plainly, which is why readers trust what they see here.
What can't be advertised?
Anything misleading. We review every campaign before it runs and do not accept claims a business cannot stand behind.
Advertise on New York City Wave
Tell us about your business and we will put together a plan and rates.